Why FYA? A letter to entrepreneurs

We haven’t met but I probably like you already. We are kindred spirits. We want to build something, run something of our own making. You have left traditional employment, complete with a salary and benefits, and ventured into the depths of entrepreneurship! You loved something enough to make it your living. 

We are part of a somewhat exclusive tribe. We are passionate, hardworking and able to take on risk. We strive for something. That “something” consumes us. And it can take over as you find success in your business. Success creates scaling and operational issues that typically have nothing to do with what you love. 

I want you to succeed in your business venture and still be able to live your life. I started FYA to get you back to doing what you love. I have seen too many super talented people give up on their passion because they didn't have the right support at the right time for the stage of their business. 

Starting and building a successful business is a series of huge steps and it is decidedly not easy!  It requires introspection and attention to detail, sometimes lots of details and skills that are new to you. But you saw something you wanted to fix, to create, to solve. Here you are now facing challenges you didn’t anticipate. With some sound advice and fresh perspectives, I aim to inspire you to follow your passion and not get sidetracked. 
There will be a lot of barriers but they are surmountable. 

You should keep reading this, if you are ready to tackle big goals and know to seek out solid advice. This is personal for me and I want you to succeed.  
I offer straightforward advice and questions designed to help you reflect on your business goals and vitality. I give you detailed advice on the hows and whys of business management and growth.  I tackle the tough stuff, like people issues and when to cut losses on failing projects.  I don't just tell you how to build or improve your strategy I help you do it. I'm also an entrepreneur many times over and it's my passion to help you succeed in yours by keeping the end in focus. 

I also want to remind you of something I find absolutely essential: HAVE FUN! You want to run the company, not have the company run you. Nearly all of the entrepreneurs and startup founders I talk with or advise say the same thing: HOW DID I GET HERE? It’s like the person who loves to bake so they start a pastry shop. Within months of opening, they find they are spending all of their time on purchasing, personnel, taxes, banking and operations. They haven’t been near an oven in months. They - you - need to get back to doing what you love. 

Our partnership will be informative, entertaining and directional, a compass to help you get and stay on track. Let's get you back to doing what you love, having fun, while taking your business to the next level.

Otherwise, why do it? You can make money without the stress and you could and should close this website and go get a job. 

How you know when you need FYA? 

1
Tools and systems overload! 
You feel like you spend more time logging into new productivity tools that are supposed to save you time but end up sucking up your time.
2
Broken Process
You have great plans, strategy, and sometimes even alignment but things get stuck and don't move forward.
3
Visibility
You have too much of the wrong information to make the best decisions for your business. You need dashboards and models that help you answer specific questions to your business and the cookie cutter reports don't tell you the story.
4
Focus
You spend countless hours aligning your team and rallying the troops to a strategic plan. You need help focusing your energy into a sequence of priorities and more importantly what you're not going to work on now.