A Letter From Young On Why We Started Business Coaching

I have met countless business owners who love what they do. They love what they do so much that they become incredibly good at it. And that passion and excellence in function gave them the confidence to start and build their business; and to a certain level, succeed and find customers. Then they find themselves in a place of struggle, trying to figure out why they’re working countless hours making the same – if not less than – as they did when they were working a full-time job. They begin to feel like the business is running them (and not the other way around). 

It’s a fascinating problem and one that I would have never really dived into until I started my consulting business. I started off predominantly working with tech startups doing fractional BizOps work to help startups scale. And I was good at it being able to pull from my hyper growth startup experiences.

Then, some small business owner friends of mine approached me to help them grow their businesses. I didn’t have long term expectations for the service business industry and wasn’t quite sure if it was the route I wanted to go. But I gave it a try. 

I quickly learned that the same scale systems that help early stage tech startups grow are also incredibly impactful for service companies. The business mechanics required to build a business from start to “scaling” are the same. The only difference is that for service businesses, the process of building the core business systems creates immediate value to the end customers. Said another way – the service business’ value is much clearer and simpler to articulate and generate than that of a startup. 

There isn’t anything novel or magical in what I created – it’s all about business fundamentals that all businesses, regardless of industry, share. By utilizing the framework I built, busy service business owners were able to grow their revenue and people count, and most importantly, get more time to work on their business vs. working inside their business. 

In the last two years, I have helped half a dozen service businesses double their revenue and headcount, and I’ve helped them spend more time on strategy and their passion work. I also started my own service business earlier this year – I launched Blue Ocean Pool Service in January, and I’m now running my GM through the same framework. I’m so humbled that in just one year, we’ve been able to grow to 12 staff members and $1m+ in revenue. Even more exciting, I’ve been working on cross-training Jamie, my Director of BizOps, to be able to run the framework on her own. She is now running two service businesses through the program to great success as well. 

I’m really excited to be sharing with you the development of the 4-phase framework that helps business owners run their business. We call it the Owner’s Manual and it comes with an Owner’s Dashboard. 

And with our Business Coaching, we are very confident we can help all service business owners increase their revenue, headcount, and find more time to lead their business. 

There is nothing more satisfying than helping a passionate business owner find the time to focus on what they love again and truly have their business work for them. 

We guide you and work with you to follow the necessary steps to build out your business fundamentals, and we’ll also teach you a few other things along the way.

Find more about our Business Coaching Services here: foreveryoung.agency/services/business-coaching

You can also learn more about our private Slack community for business owners here:


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